WHATSAPP MARKETING SERVICE

Through Bulk WhatsApp Service, we are the leading providers in this industry where we ascertain that you are affiliated with your customers wherever they are with just a Click of a Button! To maintain the best Marketing Services Provision and flawless quality of Bulk WhatsApp Texts, Images, Audio, Videos – and to ensure maximum successful messages delivery within minimum time frame, prolific network of servers are provided to ensure delivery of WhatsApp Messages.Through our WhatsApp Marketing Service / WhatsApp Marketing Software, one is able to deliver innovative mobile messaging services across the World. WhatsApp, SMS, Images, Audio and Video packages are loaded with all features that are currently available in the industry. Conveying information via Image or Video is 10 times more effective than just text or words. WhatsApp campaigns ensure you get more attention of prospecting leads as compared to other types of lead generation products like TV Ads, Radio Ads, Email Ads, Voice Call Ads, Paper Ads & Holdings, and not only this, the method proves to be highly effective and low cost.

WHATSAPP MARKETING SERVICE

There are multiple valid reasons why clients are recommended to avail WhatsApp Marketing against other traditional mode of marketing solutions. Below are few key points hope you would be able to relate to these more effectively In this tech savvy world you can be ensured that numbers are active either on WhatsApp or on their respective messaging apps and thus you can be ascertain that all of your targeted audience shall view your campaign. Again, if an end-user cannot afford a smartphone and is not having WhatsApp enabled phone, there are always Short Message Services to connect to such a prospect lead. Bulk texts save money by sending relevant campaign to targeted audience and then broadcasting them in mass. Unlike this platform, most of the other means of lead generation service are time dependent but here you could reach mass target audience easily, in a short time frame. It’s also easier to run campaigns and get campaign summaries online.

WHATSAPP MARKETING

As providers of WhatsApp and SMS services, we would want nothing less than complete confidence of our customers as well as all of our audience. We have already proven above that WhatsApp and SMS services are highly efficient when it comes to product marketing and advertisement. The below checklist provides an additional input to the services provided, confirming their pertinence in the present world.

WhatsApp Marketing

The modern consumer is always on the look for an ideal way to communicate. With recent advancements in technology and tech companies coming up with better communication channels, consumers are not left behind in adopting such channels. Today, most people use platforms like Facebook, Instagram, Snap chat, and WhatsApp to communicate. WhatsApp is one of the most used messaging apps across the globe today, with over 2 billion active users. Every day, at least 60 billion messages are sent via this messaging app. We’re seeing Europe and the U.K. adopt it at a very high rate. In the United Kingdom, at least 80% of adults aged 18 to 24 use WhatsApp as their primary messaging tool. In the first three months of 2020, at least 65% of U.K. citizens said they use WhatsApp many times a day. With billions of consumers using WhatsApp multiple times each day, businesses should begin looking at WhatsApp as a new channel to communicate with their customers. Most customers are more likely to remain loyal and shop with a brand they communicate with directly if the recent Facebook Messaging Survey is anything to go by. WhatsApp gives businesses the platform to directly send marketing messages to customers, win their trust, and make them loyal to their brands.

WhatsApp marketing is a type of messenger marketing, which implies promoting a brand through WhatsApp. This channel helps brands reach an enormous audience, build strong relationships with customers, and increase sales.

WhatsApp Marketing: The new way to reach your customers

When you’re thinking about different marketing channels to talk and engage with your ideal customers, what is the first thing that comes to mind?But what if we would tell you there is another platform out there, it is text-based, has more users than Instagram and LinkedIn combined. And we’re pretty sure you’re not on there yet.

It’s called Whatsapp.

And even though email marketing is crucial, giving you an open rate of maybe around 30% (if you’re doing an okay job), and that 30% is already way higher than you would ever get organically on Facebook. That is the reason why chat bots work so well too. And that is precisely the reason that makes Whatsapp the most engaging marketing channel on the planet.The reason why you probably never thought about using it as a marketing channel is that there has never been any real tool to help you manage your account and start engaging with your “followers” unless you had that one mobile phone on which the client with your business number was installed.There’s also no advertising on Whatsapp, so the natural and lazy route of just buying some ads will get you nowhere.So what do you need to do? When you also can’t track your success, you can’t search for groups to automatically join and promote your stuff?Right now is the moment to start taking action, build a massive following, and start engaging with your real fans before all marketers all over the world start to figure out they are missing on this vast opportunity and spoil it for everyone.But first things first.

WhatsApp

WhatsApp is a (mobile) application that allows you to send messages for free to anyone in the want.But wait can’t I do that with i Message as well?Sure if all your friends and customers are just using i Phones, but that’s not how the world is working. WhatsApp was created in 2009 by two ex-Yahoo employees who wanted to make free communication available to everyone. From there, they went on a train ride, since and ended up getting.That is almost that’s how important it seemed for Facebook at the time.And it seems the bet paid out to be true, over the years WhatsApp has grown evermore, and now you can use it not just for sending messages.You can even use it do voice and video calls, and in that sense, they are fighting (and it seems they are winning) the war to overtake Skype for voice calls.If you want to start efficiently communicate with your customers and leads using WhatsApp, one of the most important things is that these people should have your contact number saved.There was a time with email marketing that you could just purchase some external database and send a cold email to them. Everyone now knows that is frowned upon and not a right way to start a relationship. But WhatsApp is even more personal, so what do you think will happen if you start sending unsolicited messages using WhatsAppThe next reaction would probably be a “BLOCKED FOR LIFE”.That is not something you want to risk as a person, let alone a business. WhatsApp takes the consent from Email Marketing one level higher, your customers and leads need to save your number to their contact list.This level of intimacy with your customers is something not to take to lightly. If you invade their privacy, you’re doing it all wrong, and as a result, you need to start getting creative to collect phone numbers and have them accept you as a way to contact them directly.

Who is using WhatsApp

Now we got that out of the way, let’s have a look at who is using WhatsApp. WhatsApp is the most popular chat app in many countries, including Brazil, Germany, Indonesia, Italy, the Netherlands, Indonesia, Saudi Arabia, Thailand, and Turkey, and especially in Argentina, Hong Kong, India, Malaysia, Mexico, Singapore, South Africa, and Spain, where the penetration of users exceeds 50%.One of the reasons for this, of course, is that that sending text messages in almost all countries except the US has always been costly and not part of carrier bundles. The moment WhatsApp arrived, and you only needed data to send messages, of course, it became an instant success.The US is catching up, and while and the are fans of WhatsApp, if you look at the US the majority of users are adults in the age.So as it seems consumers want to communicate, and it seems that WhatsApp has the potential to be THE platform for them. If you’re either serving an international audience or you want to be ahead of the curve. WhatsApp is the platform for you to start thinking about seriously.

Why use the WhatsApp for Business app instead of the normal WhatsApp app

If you’re still here, it means we at least piqued your interest, and you want to see what WhatsApp can do for your business. The logical thing to do now would be to download the WhatsApp from the App Store or the Google Play Store.However, before doing that, let’s help you set up your business on WhatsApp properly.If you’re already using WhatsApp on your phone for personal use, there is not a way to use a second account on that same phone (and for scalability purposes you don’t want to have it your business tied to your personal number).So what to do? In the past, you bought a second sim card, got a spare phone and set up an account like that. However, since the beginning of 2018, WhatsApp released a new application called The WhatsApp Business app though is available.WA Business was built with the small business owner in mind and as a result, should be the DE fact standard for your business to start using WhatsApp. Businesses can interact with their customers efficiently by using tools to automate, sort and quickly responds to messages, some of the advantages over the “normal” consumer version..

Quick Replies; by using quick replies you can save and re-use the message you frequently need to send. This way you can easily answer your most asked questions in no-time.
Automated Messages; Just like chat bots, you can set automated messages. We understand that even though your customers are across the world, you as a business owner sometimes still need some sleep, or when you’re in a meeting, it might be difficult to answer as well. Your customers and leads, on the other hand, are expecting a response straight away. With automated messages, you can do that, or maybe create a welcome message to introduce potential customers to your business.
Message Statistics; Get insights into essential metrics such as how many of your messages were successfully sent, delivered, and read.
Labels; making it easier for you to organise your contacts or chats with labels, so you can easily find them again.
Creating a business profile using a regular landline instead of a phone number

And the last killer feature, if you still have a landline phone, you can now use your landline number to create an account. All in all, good reasons to use WA Business over a standard account.

How to reach your target audience on WhatsApp

After you’ve set up your business account on WhatsApp, it is time to start thinking about ways to reach your audience. Based on the introduction we gave about the platform, you might get a better picture of how people are using the app.Mostly WhatsApp is being used as a messaging platform for people, for families and friends to reach out to each other, to discuss personal things, to try to talk that cute person into going on a second date with you. The first thing you need to start thinking of is how you and your business can fit into these conversations.Maybe you need to customise and adapt your brand persona a bit or create a virtual person that is acting on behalf of your company. But whatever you do, since you’re trying to talk to your (potential) customers in a space they are used to informal conversations, you need to create an appealing brand persona for them to engage with.So let’s say you want to start handling customer support using WhatsApp, you can create a unique number just for this function. Then you can create a “real person” to manage it, let’s say “Steve from customer support”. By doing this, you’re directly making the conversation a lot more personal, even though different people might handle customer support, it still gives a feeling of a real person that your customers are talking too.Talking to “Steve from customer support”, lowers the barrier for conversations, and (busy) people find it a lot more comforting knowing there is a real person and not a bot on the other side of the chat, exchanging pictures of products they are interested in, asking questions, etc.

Start growing an audience

Although you might have an entire contact list already on the phone of people you’ve communicated within the past, you can’t push any messages to them if they don’t have your (new) business number stored in their phone.One of the ways to start communicating with your audience is by starting to put a button on your website so they can quickly start a conversation with you.You can do this, for example, by implementing the little widget button from.Just following the instructions on their website will have you set up a way to communicate with your customer even quicker than it took to set up your WhatsApp for Business account.Another great common way is by offering something of value in exchange for their phone number. This can be a promotion, a freebie, some valuable information they could want. You can go as creative as you’re imagination runs, by making an attractive promotion you make it easier for people to share their number with you.Using the automated messages function, you can send them the promo offer straight away. Don’t forget to offer more than just an automated message with the promo offer though, try to engage with them from the get-go so you can start building those relationships.

Divide and conquer

Once the people start rolling in, and your contact list is expanding, it is time to start taking it to the next level. WA offers you a couple of different ways to better engage with your audience and engaging you must.So if the levels of engagement are so high, this means you need to continuously deliver great content on relevant topics, which stimulate conversation.So how can you do this?You can do this in two different ways, but before you start with, either way, make sure to give your contacts proper labels, by default WA already has a couple of different labels, but feel free to add your own as well.The default labels include.After you labelled your contacts, it is easier to find them back within the application, making it easier for you to find the right person to continue the conversation.However, one of the other great ways to interact with your contact can be done by either a group or a broadcast list. They both can be found by pressing the three little dots in the top right corner on the chat screen.A group is just like the groups you’re used to from the regular WhatsApp; it gives a company the opportunity to let their customers talk to each other.A group (just like a broadcast group) can have a maximum of 256 members, but not to worry, you can create an unlimited set of these groups. Start by pressing the “New group” link on your device and give the group a name.Make sure that it reflects the purpose and the name of your company. For example “Inbound Rocket Pro members”, don’t forget to add your brand logo as a group icon as well (or maybe create a special version of your brand logo just for this WA group).Don’t forget to set some guidelines for the group, setting guidelines makes sure people don’t post things in the group that are not in line with the purpose of the group. And be sure to make sure people follow these guidelines. If they start posting inappropriate content, give them a warning or remove them from the group immediately.And finally, don’t forget to stimulate conversation, of course, starting the week asking what everyone’s goals are for the week, or their plans for an upcoming long weekend. Sharing interesting content and asking their opinions are all great ways to keep the conversation going.The second option you’re having are so-called “broadcast groups”.A broadcast list acts a bit like sending out a newsletter or sending out an email to everyone in Blind Carbon Copy (BCC). When you send a message to a broadcast list, that message will go to everyone on that list which has your number saved in the address book of their phone. For them, however, they will see the message as a standard message appearing in their WhatsApp. As soon as they hit reply, the message will come back as a regular, one-to-one message in your chat screen as well, and as a result, their reply won’t be seen by anyone else in the broadcast list, just by you. A broadcast list, just like groups are limited to 256 contacts at a time.

What can you do with Whatsapp Business

When you’re a small business or startup, it can be challenging to provide an entire customer support desk for your customers. By using WA Business, even companies tight on cash can afford to answer questions their customers might be directed towards them quickly.The beautiful thing as well, of course, is that the app supports all sorts of media. This means next to text; you can use audio, video, maybe even a quick call to provide excellent customer support.A great example of this and KLM noticed the most their customers want a faster way to get an answer to their questions after all flying can be stressful enough! That’s why they opened a dedicated customer support account, where you can receive your booking confirmation, check-in notification, boarding pass, and flight status updates.Be sure to use the WA desktop apps as well (or make use of the automated messages when you’re not there), to make sure you can respond more easily; people are used to real-time communication on WhatsApp so be sure to give your customers what they expect for the best experience.One of the great things about having a more intimate relationship with your customers is that you can take the interaction and participation to the next level. By actively including your customers in the creation and build process of your product or service you can strengthen that relationship very easily, while at the same time learn a lot of interesting information.The beautiful thing as well, of course, is that the app supports all sorts of media. This means next to text; you can use audio, video, maybe even a quick call to provide excellent customer support.Using WA Business can be an inexpensive and quick way to do some research and generate customer feedback.Not sure what kind of flavours you should add to your store? Ask your customer to between different options.Want to know which feature you should work on next for your startup? Ask your customers.Instead of having to call an individual customer, or send an email hoping they would read it, you can create questions inside your different segmented groups. Customer participation is always a great way to get relevant answers for your business. Using WA Business is doing marketing research quickly and efficiently, and best of all, it is free!Using the feedback you get from these chats, you can make changes to your offering and set up promotions for specific products. Be sure to make the conversation as natural as possible though; you don’t want to become intrusive so that they might start to block you again. Remember:And of course don’t forget to reward your most loyal res ponders with special offers and coupons to encourage future engagement, long-term customer retention and brand loyalty.You can get your customers to review your product or service. Give them links or options to reply to a survey. WhatsApp being a go-to platform for communication can actually motivate your customers to give you more accurate feedback. Give them innovative ways to give feedback and they will actually interact with you.Just like keeping your customers informed about their order status, you can also use it to send reminders Millennial and even Gen Y folks have becoming used to checking WhatsApp on a daily basis much like (or maybe much less than) a newspaper.Which means that if they have a policy that needs renewing or a flight that needs to be boarded the next day, you can send a message reminding them of it. This way you can also reduce the risk of them missing out on important deadlines.Remember that moment in 2017 when every company out there was cloning the “stories” feature of Snap chat.Facebook Messenger, Facebook, Instagram and of course WhatsApp could not be left behind as well.Different ways you can think of for using WhatsApp Status for your business:Deliver special offers Special offers seem to be one of the first things that come to mind, and rightly so when you combine them with the unique traits of a WhatsApp story. The point being here the scarcity of a story (a story is only live for 24 hours).That combined with the high open rate, makes WA Business ideal for coupling. Post a “coupon” to your WA Business story and announce that the offer expires at the end of the 24-hour story period.You can then direct people to a personal one-on-one chat, which will take them to a (mobile-first) landing page where they can learn more on how to redeem the offer. The time-critical nature of the story helps create a sense of HOMO (Fear Of Missing Out) for your customers and potential sales leads. As a result, they are far more like to pay attention and take notice of your message as a result.Show off your creative process Maybe it can be a video of you visiting your factory for a behind-the-scenes of your product, an early design sketch when creating the product, or the first item rolling of the production.These kinds of special looks at how the creative process works within your company can help you build a new level of trust with your contacts.Maybe make it even more special, by showing a sneak peek of a new, unannounced product or service for a client (when you’re a web design agency for example).Sharing your work with your contact can be a great way of showing what your company is capable of providing. (Of course, make sure that you’ve got your client’s permission to include early work inside your WhatsApp Status marketing).Share a raw, informal glimpse into your business A company is so much more than its products and services. WhatsApp is the ideal platform for showcasing the human side of your organisation as well. (UN) polished status updates that show a real look at your business is key to humanise your brand to existing customers, and potential sales lead.After all, although the status updates are only temporary, the effect on your brand isn’t. Do an internal account take-over.Most of the times, there will be a dedicated person inside the office taking care of all social media accounts. And as a result also of your company’s WA Business account.But just like showing a raw, informal glimpse into your business, why not hand the phone over to a different employee each week.This will help showcase your diversity, but at the same time since the entire organisation will be able to see the messages coming in one by one, people from different departments also get to look at real-life reactions of your customers to your product or service. People who might generally be far away from talking to your customers are now in direct contact, bringing an entirely different set of information.For example, if you hand over the phone to one of your engineers, and support calls are coming in. She or he might be faster on track to resolve a certain issue since they don’t want to get bothered about it anymore. A win-win for the entire organisation!

Some great marketing examples

Before we’re going to conclude this article we want to give you two great campaigns done on WhatsApp (next to the examples already giving in the article). The first one is by British lingerie brand “Agent Provocateur”.As part of their 2016 Christmas campaign, they rolled out a “Menage e Trios”, or a personal shopping service on WhatsApp. To increase the level of rationalisation, the service asked a couple to participate in a three-way conversation with an agent from Agent Provocateur. This agent would then offer lingerie suggestions based on personality and preferences.Although it might be a bit of a risque example, Agent Provocateur ensured that only those who were keen would get involved by asking people to actively seek out the service. It is a great example of how you can use WhatsApp for shopping inspiration and direct customer service. And with they cleverly capitalised on consumers searching for gifts via their mobile phone.A second great example comes from Hellman’s. Hellman’s Brazil used the insights that a lot of people never know what to cook. They’ve got some ingredients at home, but now what?Once you’ve signed up for their “Whats Cook” campaign online, you were asked to take photos of the content of your fridge. Chefs at Hellman’s would then offer tips and advice on what you could make with the ingredients you had at home.

Whatsapp Sets Out To Power Businesses

WhatsApp is a cross-platform mobile app that enables message exchange across different mobility platforms (iPhone, Android and, Windows Phone) giving Businesses the ability to communicate with their customers using media rich whatsapp messages, opposed to traditional Text messages. It would not be wrong to say that a smartphone user can miss their text messages but not a whatsapp message.

Whatsapp Marketing Versus Whatsapp Business

While Whatsapp Business is a platform that powers Businesses to use whatsapp to communicate with their clients / vendors, misuse of the platform for sending unsolicited and Bulk messages for Whatsapp marketing purpose is against the terms and conditions and Acceptable usage policy of whatsapp. Whatsapp has clearly communicated that businesses should refrain from sending bulk whatsappp marketing messages.

WhatsApp Business API - Breeze Of Fresh Air

With the Launch of Whatsapp for Business, Businesses that were using their personal numbers to communicate, have now adapted to Whatsapp for business App. This New App by Whatsapp is Great news for Businesses as it opens up an array of possibilities in terms of how businesses will be able to communicate with in their business ecosystem. The possibilities with Whatsapp API for Business opens up many fold and businesses can now integrate Whatsapp into there business and manage client communication more effectively.

WhatsApp Business API - Core Features

Support For Multiple Media Formats

Text based messaging has its limitations. Let's imagine, you want to send a new year greeting or the images of your new product launched to your clients. Using text messaging, it's impossible as it doesn't support pictures. Whereas WhatsApp enables you to send rich text messages to the clients in the form.

Ability To Track The Status of the Message

The Blue tick of Whatsapp tells the senders the status of the message sent, If the recipient of the message has opened and read the message, the tick turns blue thus letting you can know if your message has been read.

WhatsApp Business Supports Message Broadcasting

In addition to the 1-2-1 messaging Businesses have a need to constantly update their clients, vendors about their business updates. These updates could be a business news, marketing message, product launch, promotional offer etc. Broadcast feature allows to create broadcast lists from contact list and messages can be sent in the form of Text/ Images / Video / Documents . This feature saves you from the pain of sending same message to multiple people one by one.

Applications for Whatsapp Business

The Whatsapp for Business application can be used by Businesses to connect with their subscribed business contacts in the following ways.One to One Messaging for support / sales functions.Managing Chats using Labels.Share business Information in form of catalogues, Videos, Documents Broadcast News, Promotional offers, Events, Product Launches