Google Marketing services Multan

 

Google Marketing Tools for Business

Google My Business

Want to get yourself some I kid you not -- it's a real thing.All you have to do is claim your google my business listing (formerly known as Google Places), and your business can get featured in the search results (as well as in Google Maps) for local searches like the one pictured below. Check it out -- all the businesses within the red call-out in the screenshot below are local Google My Business results for the search "Mexican restaurant, Boston."Best of all, unlike Google Ad Words (which we'll touch on later), none of those businesses paid for their positions in these local results.If you haven't already claimed your Google My Business listing Keep in mind that as Google walks you through the setup of your listing, you'll automatically create a Google+ Page for your business as well, which leads us to our second Google marketing tool.

Google+ Business Pages

With the  and the elimination of Google from search results, the jury is out about the importance of maintaining an active  these days if you're not a local business. That said, given Google's massive empire, we think it behoves all businesses to play it safe and create a Google+ Page, even if you only update it every so often. To create a page.But if you're a local business, setting up and maintaining a Google+ Page goes hand in hand with your Google My Business listing (see above), making Google+ even more critical for you. And considering your Google My Business listing will include a link to your business' Google+ Page, it's important to take some extra time to make your page the best it can be.Learn more about how to optimise your Google+ Page in, and you can.Last, if your audience is active on Google+, it may be smart to add the  to your website -- particularly to articles on your blog. Google uses social signals as a ranking factor, so making it easy for your website visitors to share your content on Google+ can help your content rank better in search. To learn how to create Google +1 buttons.Hub Spot customers can easily add the Google +1 button to their blog.

Google Webmaster Tools

Want better insight into how healthy your website is in the eyes of Google Just  . Google Webmaster Tools will alert you to any red flags that could prevent your site from getting found in search results, and help you analyse your existing search traffic so you can understand how visitors are currently finding you.Here's an overview of how Google Webmaster Tools can help you optimise your website, straight from the horse's mouth.

Google Suite: Docs, Sheets, Slides, and Forms

Collaborating on a project with other marketers on your team? Google Suite is a collection of some great collaboration tools you can use in place of typical software on your desktop. Here they are: Word documents.Excel spread sheets Power Point presentation.Easily collecting simple survey responses Consider using them to share and collaborate on marketing data analyses blog post drafts, or surveys and polls. Projects save automatically and can also be accessed across devices with a quick download of a mobile app. Grab  to learn how Google Suite can benefit your marketing campaigns.

Google Ad Words

If you want to give your organic efforts to rank in search a bit of a jump start, it might make sense to dabble in Google's pay-per-click  product. If you have yet to try it, here's how it works.You create ads that target specific keywords related to your business, and your ads appear above or to the right of organic search results on Google when people search for these keywords (see screenshot below). The cost your ads depend on the competitiveness of the keyword you're targeting, but you only pay if visitors actually click on your ad.For more resources about how to do PPR effectively.Keep in mind that Ad Words can quickly become an expensive marketing tool, and unlike organic search, it offers quick wins rather than longer-term, lasting (and free) results. That said, if used smartly can help you plan your organic search strategy.By testing different keyword variations using you can quickly figure out which keyword will send you quality traffic. You can then use this knowledge to target your  and content creation efforts. This leads us to tool number five ...

Google Ad Words Keyword Planner

If you're looking to boost your organic  you'll want to do some first and foremost. Keyword research helps you identify keywords to target as you're creating blog and website content, focusing your and content creation efforts so you can get found by the right searchers.Though a tool meant to help you plan your Ad Words campaigns, can also help you search for new keyword ideas and suggestions to help you with your organic keyword research as well. Keep in mind you will need to set up an Ad Words account to use the Keyword Planner, but that doesn't mean you actually have to create an ad.If you're a Hub Spot customer, our  has keyword research tools built right in. The app provides keyword suggestions based on relevancy, monthly search volume, and difficulty.

Double Click Search by Google

If Google Ad Words helps you decide which keywords to target, is the other half of your search engine marketing  strategy.Double Click is a suite of products by Google to help advertisers make and measure their ads so that they target the right spaces online. Its Search tool's purpose is to "close the loop" on their marketing efforts between search and display, so that both advertising channels are complementing each other. The tool helps you understand which keywords to target given your audience, and how this market's search behaviour is changing in real time.

Google Trends

In addition to the Google Ad Words Keyword Planner,  can be a great tool for helping you make smarter keyword choices. It enables you to evaluate the popularity of certain terms, compare them against other keyword variations, analyse how their popularity varies over time and in different regions/languages, and shows related keywords, which can be helpful in getting new keyword suggestions.Trying to decide between two keyword variations for your latest blog post title? Do a quick comparison in Google Trends to see which one is getting searched more often.Google Trends can also help you identify trending topics, news, and content, which may be helpful for spotting opportunities but more on that in number 10.

Google Drive

 Google's free online storage service, allowing users up to 15 GB of free storage in the cloud for files like photos, documents, designs, videos, etc. Trying to send a large image or PowerPoint file to others on your team? Google Drive allows you to share your files or folders with others, making collaboration easy and reducing the headache of too-large email attachments.

Google Alerts

google Alerts enables you to monitor the web for mentions of specific keywords or phrases. Once set up, you'll receive either email alerts or results via  whenever these phrases have been mentioned online. For instance, you can sign up to get notified whenever someone mentions your company, products, executives, or your competition.This PR tool is a great way to stay on top of your business' online reputation and react to online mentions of your brand in a timely manner.

Google News

capitalising on the popularity of a news story to amplify your sales and marketing success, is a great way to piggyback off the success of a news story that is already getting traction. If you're interested in taking advantage of news jacking in your marketing content strategy, use google news to search for and identify news relevant to your industry with good news jacking potential.To learn more about news jacking and how to integrate it into your content strategy.

Google Voice

In an era when people use their phones to surf the web, it's only natural that we use the web to manage our phone conversations as well.google albeit only available in the U.S., allows you to do just that -- making it easy to manage multiple phone lines, create personalised voicemail messages depending on who's calling, and easily transcribe voicemail messages.This also allows you to measure how useful a phone number is on your website. If you include this number on a Contact Us page, for instance, you can gain insight into the needs and behaviour of users who visit your site.To learn more about the various features available with Google Voice, check out , and watch the video overview below.

Google Calendar

Being organised is key to being a productive marketer -- especially if you're wearing multiple hats. Enter google calendar an easy way to organise your day, keep track of meetings, and share your schedule with others. Things get even more efficient if your business uses google apps for works your colleagues can automatically use Google Calendar to book conference rooms and check coworkers' meeting availability.But when it comes to marketing, Google Calendar can also be a great tool for setting up an editorial calendar to organise your blog and other marketing content, which can be shared among content contributors both internally and externally.For inspiration in setting up your own editorial calendar.Hub Spot customers can easily set up an and other Hub Spot Marketing Platform apps within the Hub Spot software.

Google Analytics

How many of your website visitors are brand new versus returning? How long are people spending on your site.All of these important analytical questions can be answered. Google's free website analytics product. Google Analytics can give you smarter insight into your website traffic and help you understand how people are finding and navigating your site.That said, website analytics is definitely not a replacement for marketing analytics.You'll still need integrated   like Hub Spot's to help you measure your entire marketing funnel and track your visitors all the way through to becoming leads and customers -- the metrics by which marketers are ultimately measured.

Google Feed Burner

Want to grow your reach? Then you should be allowing your visitors to subscribe to your website content, particularly your blog, using feeds. By setting up a  account, your site visitors can subscribe to your content and receive regular updates via their web browsers, RES readers, or email. And considering  , offering subscription options for your content isn't something you want to overlook.

YouTube

That's right you tube has been a Google product since 2006, and considering   YouTube's more than 1 billion users watch hundreds of millions of hours on YouTube and generate billions of views every day, video marketers can't afford to ignore it as a powerful marketing tool.So if you haven't already,  Then check out Hub Spot's own YouTube channel.

Google Ad Sense

If you do manage a YouTube channel, don't forget Google Senselessness is the perfect tool for marketers who manage and create content for a growing internet property, but don't know how to make money off of it. If you apply to YouTube's Partner Program and host ads on your videos, you're actually required to have an Ad Sense account.The tool connects your web property with a network of advertisers who are looking to host ads on channels that appeal to their audience. So, if you manage a blog, website, or video channel that matches the audience of an active advertiser, Ad Sense will place their ad on your property, bill the advertiser, and pay you for hosting it.Not everyone needs every Google tool on this list, but even the most basic products -- when used the right way -- can make a business leaner, smarter, and more efficient when communicating to its customers.Learn how to Google Suite can make your next marketing campaign run more smoothly.

Google Marketing Services 

For Your Business

There is no denying that Google is the traffic driving platform and the King of Search engines. If you want to expand your business, you need an online platform to market your products and services. And when we say online platforms, Google leads the way. It is the most robust search engine that any business can trust with their branding and marketing. But with great things, there comes great efforts and creativity to outrank others. If you want to raise your business to a competitive edge in the arena of Google marketing, you have to be very clever and strategic with your marketing plan.

Google powers the internet, and to sell the products or service and build a strong online business presence, best google digital marketing services is required. Google marketing has four leading platforms, including Google Ad Words, Google display, Google and Google Maps.

Google Marketing Platform integrates Google Analytics 360 and Double Click.

Google Marketing Platform is a result of the unification of Analytics 360 Suite and Double Click. This should not come as a surprise, as most of Google’s marketing tools are more effective when used in collaboration with each other.Google Analytics Suite contains a premium version of Google Analytics, along with five other products. If you’re a larger business or corporation, Google Analytics Suite is a go-to choice — though it is a paid option.The other element, Double Click, debuted in 1996 — Google acquired it in 2008. Now, as a part of Google Marketing Platform, it has become Search Ads 360. Its goal is the same: to help marketers plan, buy, and measure search campaigns.The unification of Double Click and Google Analytics 360 emphasises the importance of analytics and advertising campaigns working together.

Google Marketing Platform supports more than 100 other solutions

Google chose the word “platform” to describe Google Marketing Platform because it is not a cookie-cutter product that marketers can take or leave. It is a platform with multiple offerings, allowing marketers and businesses to use what works for them, as well as add and integrate in-house solutions.Businesses own all the data they collect in Google Marketing Platform, and they control who has access to it. It emphasises Google’s repeated sentiment that it wants users to choose what they buy, how they buy it, and how they measure it.In the spirit of true flexibility and versatility, Google Marketing Platform supports more than 100 other integrations. These compatible exchanges and measurement solutions allow users to interact with their data in whatever way works best for their business — and all from a single interface.

Google Marketing Platform renames Double Click features.

Google decided to rename Double Click because it believes the “Google” brand resonates more strongly with users, which is probably true. The rename also provides more continuity during the transition to Google Marketing Platform.Double Click for Publishers and Double Click are now under one umbrella.Likewise, the new Display & Video 360 integrates previous display advertising products, including.Double Click Bid Manager Campaign Manager Studio Audience Manager Display & Video 360 allows marketers and businesses to create and execute advertising campaigns all in one place. It also emphasises that Google Marketing Platform maintains a lot of the previous features of Google’s various tools — only now, they’re housed under fewer headings, which is convenient.

Google Marketing Platform features Google Marketing Platform Partners

This program gives users access to resources that help them make the most of Google Marketing Platform. Currently, there are more than 500 certified technology companies, media companies, interactive agencies, and other businesses.Google Marketing Platform Partners focuses on training and skill-building for all Google Marketing Platform products. google have always had to meet rigorous requirements and now is no different.Google Marketing Platform Partners consists of three categories: These are individuals with access to Google’s library of materials and certifications. They also have expertise in specific Google Marketing Platform products.These companies provide consulting, training, implementation, and support. Becoming a Certified Company has many requirements, including having a certain number of certified individuals, industry experience, and excellent customer references. These are like Certified Companies, but they work more closely with Google to consult and provide support, as well as sell Google products.Google Marketing Platform Partners replaces the previous  Partners and Double Click Certified Marketing Partners program, but Google says this new program offers a more, “robust ecosystem of resources.”

Google Marketing Platform adds cross-device capabilities

Google Marketing Platform also brings enhancements to Google’s existing products. One of the main improvements is the addition of  Google Analytics.The Cross Device feature allows you to see the journey users take on your site across multiple devices, as well as where they are in the conversion funnel on each device.For example, a user might see an ad for your product on a mobile device, research it later using a tablet, and then finally make a purchase from a desktop. Cross Device on Analytics allows you to track the sequence that your target audience typically follows.This information lets marketers optimise their campaigns better. For instance, if a company notices that most of its conversions happen on desktops, it might reasonably dedicate most of its time to optimising desktop ads and the desktop site.But what the company may not know is that users typically discover its brand through a mobile ad. Therefore, by decreasing the time spent on the mobile experience and only improving the desktop experience, the company may lose desktop conversions.Fortunately, the new Cross Device feature helps prevent this kind of mistake by allowing marketers to adjust what kind of ads or content they serve by knowing where in the funnel users tend to be when they are on each device.Of course, audiences are well aware that companies market to them — which is why they want more control over the type of advertising they see.Google feels that consumers prefer more customised advertising, and the Cross Device feature is just one way it can give them the personification they desire.Keep in mind, however, that you will only get Cross Device data for users who have opted to receive personalised advertising. For the sake of trust and transparency, Google has made it easier to opt out, which could mean a smaller sample size for your Cross Device data.

Google Marketing Platform encourages collaboration at every level

The seven elements behind Google Marketing Platform are useful on their own, but they are designed to work even better together. That’s why Google Marketing Platform allows users to make connections between the different elements in ways they couldn’t before.The integration of these tools encourages collaboration between marketers, creatives, bosses, and clients. Data and reporting are now in the same location for all the tools, which means you can easily share your insights and results across teams.The platform also eliminates some of the need for email chains within companies, which allows for more seamless work. That helps your team save time, which can lead to not only better campaign results.With this new suite of tools, Google provides businesses with an integrated, flexible, and collaborative-friendly platform. By creating Google Marketing Platform, Google is confirming what has always been true: analytics and advertising are inherently linked, and marketing is better for it.